My Cart


Cartier Tank: A Cult Watch for Over 100 Years

February 06 2019

Cartier developed the Tank in 1917 during the First World War and brought it to market in 1919. The British's use of tanks at the Battle of Flers-Courcelette in 1916 was the first time tanks had ever appeared on the battlefield.

The square watch's design was based on these colossal steel giants, and its lines are reminiscent of a tank's tracks. One special feature of the Tank was the design of its unique lugs, which were part of the case. The strap fits seamlessly on the Tank with no space between it and the case. Cartier presented the American General John J. Pershing with the first prototype.

Patrons of Cartier quickly fell in the love with the watch, which has received numerous updates throughout the years. This has led to various submodels, such as the Tank Anglaise and the Tank Française. If you're a fan of Art Deco, you may enjoy the Tank Américaine. Compared to other models, its case has a rather oblong shape and feels particularly elegant.