Rolex Tudor Prince OysterDate Vintage SS Mens Pre-Owned Watch 1990's....34mm
Formed in 1946 by Rolex founder Hans Wilsdorf, Tudor was intended to be a brand providing more affordable watches that remained faithful to the high standards for which Rolex was renowned.
For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.
This was March 6, 1946 and Hans Wilsdorf, the author of these words is a leading figure in the world of Swiss watchmaking and distinguished for having created Rolex in the first decade of the 20th century. In this statement, he officially unveils not only Tudor, but also the positioning and communications strategy he has in mind for the brand.
His intuition was simple and well placed since at that time the wristwatch market was expanding along with its development. The public was also ready to recognize and appreciate a reasonably priced watch that not only had all the technical, aesthetic and functional characteristics but also had guaranteed distribution by a brand like Rolex, already known worldwide for the quality of its production.
Brand: Rolex Tudor
Model: Prince OysterDate
Gender: Men or Women
Case Diameter: 34mm, not counting crown
Crown: Signed screwdown crown ~ winds & sets smoothly
Movement: Swiss ETA 2824-2 movement runs strong & accurate
Crystal: Scratch free crystal