These days Tissot is known for its sponsorship of racers like NASCAR’s Danica Patrick. But the brand has a history as storied as any of its contemporaries, being founded at the half-way point of the 19th Century, selling watches throughout pre-WWI Czarist Russia, and being half of the 1930 merger with Omega which formed the Pre-Swatch Group SSIH.

That merger and its 50+ year aftermath is probably what saved Tissot’s bacon, and enabled it to remain the current and innovative brand we know today.